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Search Directories - Your Heirarchical Database
by Brian D. Chmielewski
In last week's discussion of search tools, we focused on the
characteristics of the search engine. This week, we will highlight
the most pervasive search tool on the Internet, the directory.
Understanding the differences between search engines and directories
is essential to your online marketing strategy.
The most obvious way that directories distinguish themselves is
through the amount of information that they accept during the
submission process. In fact, submission forms are considerably longer
for directories, allowing your personalized descriptions, company name,
keywords, contact information and more to be entered, along with your
URL and email address, into a category of your choosing. In essence,
directories are full of these categorical submissions(listings), which
they turn into a hierarchy. To be located properly, you should list your
site in the most appropriate category at the directory. For those who
feel that their site's topic is not recognized by existing categories,
directories also provide a space to add a new one. To see what a
directoy's submission page looks like, visit the registration page at
Another major difference between search engines and directories is that
directories do not utilize scouts - i.e. robots, spiders, etc. - to gather
web site information for their database. All directories rely on humans
for their listings. For this reason, your URL will not appear at any
directory unless it has been manually submitted. Likewise, humans
review sites that are submitted to directories, causing a longer delay
for your site to be indexed in their datebase.
Some things to consider when listing your site with a directory:
Finally, you will find a few directories, which edit submissions for
appropriateness and categorization before they are added to the database.
If you follow their guidelines when submitting your web site information,
you will probably be listed without a problem.
- Since each directory has a unique categorization scheme and particular rules, you must treat each directory individually.
- Relevancy in directories is based upon your keywords and the
words that are found in the description that is initially submitted.
Don't try to fool directories with repeated keywords or words
that are inappropriate for your service or product. Chances are
that you will be caught, rendering your submission useless.
- Spend the extra time to submit to the appropriate category -
the one that will ensure that your targeted customer will respond
to. Find out where your competitors are located and compare this
with where you think you should be categorized. Choose specific
categories, rather than general ones. It will pay off in the
- Categories do not represent the same meanings in every directory.
View a few of the listings to get a feel for who your categorical
neighbors might be.
- Don't choose a category just because it has fewer listings,
expecting to provide yourself with greater visibility. Similarly,
don't choose a category simply because it is popular. Remember
to think like your customer would think if they wanted to find
your business or service.
- Take advantage of the directory by suggesting a new category for
your site. It cannot hurt to ask for a new category, but
realistically, new categories are added sparingly.
Visit uPromote's Directory
Listing Services to get listed or refresh your site in the most
popular search engines, directories, yellow pages and more.