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Competition existed long before strategy. It began with life itself. For millions of years,
natural biological competition involved no strategy. By chance and the laws of probability,
competitors found the combinations of resources that best matched their different
characteristics.
If every business could grow indefinitely accoring to the laws of natural selection, the
marketplace would grow to an infinite size in a world of limited supply and demand. It has
never happened, so only the leanest organizations succeed. Survival depends on keeping your
market intact fully and to expand it. So, the objective is to maintain and even enlarge the
scope of your advantage over any and all of the competitors that might be selling to your
customers or may do so in future. Strategy is therefore a deliberate search for a plan of
action that will develop a business’s competitive advantage and compound it.
Our strategic foundation for achieving successful action plans on the Internet
includes:
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An understanding of business as a system wherein customers, competitors, money, people and resources continually interact. |
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Strategic Benchmarking: An in-depth audit of competitors along relevant dimensions. Usage of this understanding to determine the impact of a strategic move on competitive equilibrium |
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Defining the business boundaries and arriving at the vision to guide the company through the various changes in technology, competition and market environment. |
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The ability to predict risk and return with enough accuracy and confidence that justifies your commitment of resources, along the outlined strategy. |
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Organizational Restructuring : Restructuring the systems / procedures of the organisation to bring about the changes required to meet the challenges ahead. |
Business goals, whether qualitative or quantitative, relate a company’s performance to the
business universe in which it competes for capital, human resources and market opportunities.
Often, the goal setting process in an organisation involves a lot of debate and results in
conflicting and confusing targets. At uPromote, we adhere to the following simple yet
comprehensive paradigm of corporate performance measurement. Every company should try to find
the highest sustainable ROI (Return on Investment) while maintaining a strong position in the
market and a top quality management team. Employing a business consulting company can help shed
new light on operations and merchandising oversights that could correct corrupted ROI schemes.
Questions that uPromote can help answer include:
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How can a company attain the highest sustainable ROI? |
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How can it maintain/ strengthen its market position? |
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How can it attract and retain the best people within its fold? |
We have shown many companies new and responsive techniques that imporve their bottom line.
uPromote's approach is comprehensive in its coverage and versitile in tackling unique business
issues right from customer acquisition cost reduction to overall sales enhancement. We serve
qualitative areas such as roles and responsibilities, systems and data management, as well as
offer quantitative analysis such as benchmarking, activity costing and overall ROI.
If you in the early planning phase of your project, moving into the implementation phase, or
even making enhancements to your current system, a uPromote consultant is available to assist
you in moving forward effectively. Core consulting areas include:
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Business Process Re-engineering |
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Systems Configuration Systems Administration |
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Systems Deployment Planning |
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Report Generation/Publishing |
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Process Implementation Assessments |
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Configuration Development |
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Software Deployment |
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User Training Development |
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User Training Delivery |
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Expert/Train the Trainer Development |
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Expert/Train the Trainer Delivery |
Contact us now and put uPromote's consulting team to work for you today.
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