October 13, 2024 Energizing The Incentive Sales Promotion Sometimes a good targeted ad placement, ingenious creative, and a compelling offer aren't enough to bring promotional performance to an acceptable level. More often, prospects seek an extra inducement to encourage the desired action associated with your campaign. For this reason, offering some type of special incentive - a sweepstakes drawing, contest giveaway or a free gift, can make a difference. Read about it. Managing The Prospect Relationship Once a business' online marketing engine is operational, generating a healthy flow of qualified leads from advertising and web site traffic generally isn't a problem. The real challenge lies in capitalizing on that flow of leads in order to drive sales and earn profits. Read about it.